A Better Way
As a result, many companies are turning to a new kind of database designed expressly for these new demands of customer engagement — an Engagement Database. An Engagement Database can revolutionize an organization’s ability to capture, learn from, and use data from customer interactions to deliver more satisfying and productive customer experiences.
An Engagement Database meets the growing demands placed on businesses by mobile and web devices, the Internet of Things and ever-increasing number of concurrent users.
Engagement Databases dynamically capture and respond to every click, every view, every trace of a customer’s interaction with an organization — whether originating on the web, via mobile device, or a connected product on the IoT.